Did you know that each Starbucks store offers almost 70 different types of beverages? Order a Blended Crème Frappucino at a Starbucks and don’t be surprised if they ask if you want to make that a Double Chocolate Chip, a Tazo Green Tea, a Strawberries-and-Crème, or one of five other types of Blended Crème Frappucino. It’s all about choices, and where there is consumer demand, there are bound to be options.
Consumers today are bombarded with numerous choices when shopping for, and we have to admit that it has become a way of life. It is not surprising, therefore, that consumers not only demand a range of products and services, but also a variety of options when it comes time to pay the bill. They are also looking for convenient options to make payments, as well as control over the frequency and timing of the transactions.
These three aspects – choice, convenience…
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